This poster clearly demonstrates a stance against smoking, as "smoking lowers chances of dying of old age". This is a satirical phrase in which the basis resides in the notion that on average, smoking will lower the expected lifespan of humans, thereby killing a person before he or she reaches what is colloquially considered as geriatric status. The red, which contrasts with the gray and black, serves to show the likelihood of fatality as a result of perpetual abuse of fumes that come from cigarettes. The diagonal composition is done so, so that the audience is led to the top, and reads to the bottom. Because the pictures are in the middle, the audience glances at it as he reads the text, and is intrigued to go back to the pictures after he or she is done reading.

My poster is nothing like my thumbnail sketches or draft, because I decided to get a new idea. I just didn't feel enough passion in telling people about the fast food industry, and I felt that I wanted to do a topic which I felt serious about, which was cigarette smoking in America.

Obviously, this overhaul meant that I made changes all over the place.

I think I deserve a perfect score in every category, besides maybe skill and techniques, and let me explain why. The concept is strong, I believe. The images warrant a high score because I 1) drew them myself and 2) is easy on the eyes and promotes my message. The writing/text provokes the reader via satire/jokes. The design of the overall poster allows the audience to navigate my artwork easily and beautifully. The message is easy to get, and it's mostly due to the layout, font types, and color schemes. It's not extremely flashy and convoluted, but I think the layout plays a huge role in the purpose of this poster: to get the message across. The design is neat, finished, clear, and shows that I utilized the functions that make up illustrator.

The most challenging part of the project conceptually was obviously coming up with my idea. I felt like I kept revising my idea because I wasn't fully satisfied with one of them.

On a technical level, I struggled with Illustrator mostly because I was absent for 6 days, but I got myself back on track and proved myself very able to adapt to the program with relative ease.